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J.D. Power Study: How interested are consumers in Amazon, Google for insurance?

J.D. Power Study

The J.D. Power study that reflects that 20% of people who have homeowners insurance would switch to Amazon (33% for millennials) if it was available.  While life insurance unlike homeowners insurance is generally thought to be ‘sold’ and not ‘bought’, my guess is a similar trend would hold true of the appeal of selling pure death protection (term insurance) through the internet.

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