Nic is a technology entrepreneur focused on transformative software solutions in the marketing world. Nic founded Rocketer to build a software solution to serve targeted advertising campaigns on Facebook. Previously Nic founded and exited two technology companies both focused on making online advertising easier to control and more efficient.

Rocketer’s platform allows clients to run campaigns on Facebook made up of unlimited advert variants, allowing users to be displayed adverts specifically tailored to their age, gender, location and personality. The granular level of targeting means that campaigns can be hyper efficient, dynamically moving spend to the best performing segments.

Nic works with the world’s biggest insurers to implement Facebook as a sustainable marketing channel, delivering performance that beats search whilst delivering volume.